Description
Featuring the slogan “Professional Work Requires Professional Tools”, the campaign aimed to enhance brand visibility among both professionals and non-professionals through three episodic, humorous TV commercials, billboard advertising, and public relations efforts.
To boost brand awareness and position Tosan as a distinctive, high-quality choice in the tool market, the communication strategy focused on showcasing the brand’s expertise and superiority as a trusted recommendation from professional users and knowledgeable sources.
